Management, Entrepreneurship, and Business Administration (MEBA) B.S. Degree



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Business Analytics

How do certain companies continue to grow year after year, outpacing their competition? Successful organizations have learned to use Business Analytics to gain insights into current operations and use data to predict the future.  The skills you gain through the Business Analytics concentration equip you to help any company achieve its strategic goals through improved decision-making that’s based on evidence. Armed with the skills and knowledge gained through your coursework, you will be ready to become a true change agent, able to bring about positive results in your organization. Harrisburg University’s undergraduate Business Analytics program has recently been mentioned by TheBestSchools.Org as a top rated Business Intelligence program.


Becoming a successful entrepreneur is more than coming up with a great idea.  It is about taking that idea and making it a solution that helps many customers. It is about listening to your customers, adjusting your product to fit their needs, and about coordinating a large business effort with suppliers, employees, and customers.  This effort is called Innovation.  The Entrepreneurship concentration will teach you business planning, team development, and problem solving.  Within this concentration you can have the opportunity to work with others that have started successful companies and potential investors through Harrisburg University’s Center for Innovation and Entrepreneurship to transform your idea to starting a new business venture.

Digital Marketing

Business has changed. Today, we are operating in a global environment that is driven by technology. Succeeding in this fast moving, high-tech business environment demands expertise in Digital Marketing. Individuals with diverse skills and deep understanding of the digital environment are increasingly valuable to their organizations in all sectors.  As a student in this concentration, you will gain a clear understanding of the principles, mechanics, and intricacies of the ever-evolving digital marketing environment. Through practical experience, discussions and projects, you will gain an integrated understanding of the links between paid, owned, and earned channels that comprise the digital marketing environment. You will learn to translate the mechanics of Digital Marketing into actionable marketing programs that drive consumer engagement and bring a high return on investment.

Ready for the next step? Share your contact information so we can continue the conversation through email or Facebook. Consider a visit to campus. We offer private tours and special admissions events throughout the year. You can register by calling the admissions office at 717.901.5101. Learn more about the admissions process here or begin your online application.

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100% online option
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Address: 326 Market St, Harrisburg, PA 17101 | Phone: (717) 901-5100
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